Sachgebiete

Beschreibung:

V; 235 S.; Tab.; 23,5 cm; fadengeh., goldgepr. Orig.-Pappband.

Bemerkung:

Sehr gutes Ex. - Englisch. - ... The Book Industry in Transition: An Economic Analysis of Book Distribution and Marketing is meant to be a detailed description of how general books get to various markets, how the economics of this distribution work, what the strengths and weaknesses of the current practices are, what changes are affecting the book industry, and what may be the future directions of the industry. The book is drawn from the well-received market research that K.I.P. has undertaken for its industry clients. The volume, however, has been written in non-technical language: it should be as readable by the layman or student as by the industry insider. It has attempted to avoid much of the jargon that those who are part of this industry (and most others) develop as sort of shorthand for meeting among themselves. ... (Vorwort) // INHALT : Introduction -- Structure of the Industry -- Size and Growth Trends of the Book -- Publishing Industry -- A Study of Who Buys Books, Where and Why -- Getting Books to the Reader: Trade Books -- Getting Books to the Reader: Libraries -- Getting Books to the Reader: -- Mass Market Paperbacks -- Getting Books to the Reader: Book Clubs and Mail Order Publications -- Retail Bookselling -- Promotion, Advertising, and Market Research -- Education Markets for General Books -- Expanding Outlets and Formats -- Summary and Conclusions -- Profiles of Selected Companies -- (u.a.) ISBN 0914236164