Beschreibung:

407 S. Originalbroschur.

Bemerkung:

Einband leicht berieben. - CULTURE AS BUSINESS American Advertising -- The Mechanical Bride -- From Da Vinci to Holmes -- Culture Is Our Business -- Joyce, Mallarmé, and the Press -- Letter to Harold Adams Innis -- Postures and Impostures of Managers Past -- PRINT AND THE ELECTRIC REVOLUTION Media and Cultural Change -- The Gutenberg Galaxy -- Understanding Media -- The Medium Is the Message -- Media Hot and Cold -- Reversal of the Overheated Medium -- Hybrid Energy: Les Liaisons Dangereuses -- Is It Natural That One Medium Should Appropriate and Exploit Another? -- Explorations -- Stress -- Oral-anal -- Sherlock Holmes vs. the Bureaucrat -- ORAL MCLUHAN Address at Vision 65 -- Playboy Interview: "Marshall McLuhan. A Candid Conversation with the High Priest of Popcult and Metaphysician of Media" -- A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan -- Explorations -- The Media Fit the Battle of Jericho Culture without Literacy -- Cicero and the Renaissance Training for Prince and Poet -- CULTURE AND ART: FIGURES AND GROUNDS From Cliché to Archetype -- Public Archetype as Cliché -- The Emperor's New Clothes -- Pro-log to Exploration -- Laws of Media -- Culture and Communication: The Two Hemispheres -- Laws of Media. ISBN 9780415162456