Sachgebiete

Beschreibung:

216 S.; 188 Illustr.; 25 cm; fadengeh. Orig.-Pappband m. illustr. OUmschl.

Bemerkung:

Gutes Ex. - Englisch. - INHALT : Historical outline - ORIGINS THE FIRST PRINTED BOOKS IN THE WEST FROM PLANTIN TO BODONI I 8 THE NINETEENTH CENTURY THE TWENTIETH CENTURY - Studio and equipment - FURNITURE LIGHTING - BASIC EQUIPMENT - STATIONERY SPECIAL EQUIPMENT - REFERENCE MATERIAL - Legibility - THREE RULES OF LEGIBILITY LEGIBILITY RESEARCH - Lettering and calligraphy - LETTER SHAPES ITALIC LETTERING AS DESIGN - Letters for printing - DESCRIPTION AND CLASSIFICATION - CLASSIFICATION OF TYPEFACES SANS-SERIF TYPE - A FONT OF TYPE THE POINT SYSTEM - AND MEASUREMENT OF LETTERS - THE PARTS OF A LETTER SET - Methods of composition - HOT-METAL MACHINE COMPOSITION - COLD-METAL (STRIKE-ON) SETTING FILMSETTING - COMPUTERS WORD-PROCESSING SYSTEMS - Paper - WHAT IS PAPER? QUALITIES OF PAPER - A BRIEF HISTORY OF PAPERMAKING - THE RAW MATERIALS THE FINISHES OF PAPER I - WATERMARKS PAPER KIND S AND TERM S - PAPER SIZES THE WEIGHT OF PAPER - PAPER AND DESIGNERS - Cast-off and layout - THE LAYOUT COPY MARK-UP AND PREPARATION - Book design - ITBEGINS WITH WORDS T YPOGR APH IC ST YLE CENTRED OR ASYMMETRI C TYPOGRAPHY? ORIGINALITY HOUSE STYLES MARGINS PAGE SIZE AND SHAPE GRIDS TREATMENT OF ILLUSTRATIONS 'BLEEDS' - The parts of a book - PRELIMS MAIN TEXT CAPTIONS APPENDICES BIBLIOGRAPHY INDEX END-PAPERS CASE JACKETS - Jobbing typography - WORKING WITH CLIENTS DESIGNING STATIONERY : LETTERHEADS OTHER STATIONERY TABLES PROGRAMMES AND MENUS CALENDARS AMBIGUITY POSTERS - Newspaper and magazine typography - NEWSPAPER DESIGN MAGAZINE DESIGN - Notes on the text - Appendix i: list of suppliers - Appendix 2: British Standards Institution - Glossary of filmsetting terms - Further reading - Index.