Sachgebiete

Beschreibung:

95 S.; Illustrationen; gr.-8°; kart.

Bemerkung:

Gutes Ex.; Einband gering berieben. - INHALT : Introduction - Chapter 1 - Introduction to language as human communication This chapter defines the word language and introduces linguistic terminology in pointing out some of the main characteristics of the spoken language. The link is then made between the verbal and visual signals we use in conjunction with language as a method of human communication, and concludes with a brief look at some basic communication theory. - Chapter 2 - A developing and living language This is a brief summary of how the English Language developed into an accepted standard with particular reference to the role of the written/printed word. It touches upon the variability of English as a living language and explores some of the differences of expression according to the purpose and media by which the language is transmitted. - Chapter 3 - The visual system This chapter looks at the visual transmission of language as typography and outlines some of the research into factors affecting legibility. It establishes the visual perception of language as a cognitive route to understanding distinct from the aural route. It then outlines some of the structural categories by which the visible language may be transmitted. - Chapter 4 - Form and connotation This explores the complexity of the relationship between content, form and context. It considers the shape of the letters, their connotative qualities, and how these factors are further influenced by aesthetics, size and general layout. The complementary relationship of function and form are examined in a number of conventional visual registers. - Chapter 5 - Visible speech? This chapter looks at a number of amateur and professional productions of public signs in an examination of their lingustic content, visual presentation, and ethnographic context. It first indicates that public understanding of both aural and visual language areas is very basic and ultimately inadequate, and demonstrates this by looking at the varied quality of some of the signs and notices produced in the environment. It then suggests a general approach to the analysis of the language and layout of signs and advertisements and examines a particular example as a case study. Finally, a brief review of the ground covered in these chapters. - Bibliography. ISBN 0442308221