Sachgebiete

Beschreibung:

136 S. Mit zahlr. auch farb. Abb. Gebundene Ausgabe mit Schutzumschlag.

Bemerkung:

Schutzumschlag berieben, papierbedingt leicht gebräunt. - Text auf japanisch und englisch. After World War I, throughout the Roaring Twenties, turmoil and flamboyance co-existed in America. The Lindy and the Charleston were all the rage and G-men hunted down bootleggers as flappers daringly bobbed their hair. Gangsters, prohibition, jazz, chain stores, easy credit, the radio and the airplane all brought a new era-and a booming prosperity-to the country. The dizzying highs the financial world was reaching triggered intense competition among businesses, forcing retailers to seek imaginative new ways of distinguishing their stores from rival establishments. Realizing how important it was for retailers to distinguish their stores from surrounding ones, Arch E. and Hazel J. Baranger joined forces with inventor Robert Gerlach and decided upon an imaginative plan to do away with plain, normal, static window decorations. They began to manufacture artistic window displays which moved fluidly to attract the attention of the casual pedestrian on the street-thus bringing some of the same allure and elegance associated with New York's famous Fifth Avenue stores into small shops in remote corners of America.Bildband. ISBN 4483000802