Sachgebiete

Beschreibung:

224 S. Mit zahlr. auch farb. Abb. Gebundene Ausgabe mit Schutzumschlag.

Bemerkung:

Ein gutes und sauberes Exemplar. - Contents : In Goods We Trust. Signature value. Paola Antonell -- A brand new Britain. Jonathan Woodham -- Branding=distinctive authenticity. Stefano Marzano -- Brand associations through advertising. Charlotte Cotton -- Diesel-for successful branding? Jane Pavitt -- Wolf brands in sheep's clothing. Russell W. Belk. -- Ties That Bind: Brands, Consumers and Businesses. Patrick Barwise, Andrea Dunham and Mark Ritson. Why do we buy counterfeits? Kent Grayson -- Consumer proactivity. Mark Ritson -- Japanese High-School girl brand. Sharon Kinsella -- At home with the Joneses. Jane Pavitt. All the World's a Stage: the Spaces of Shopping. Aaron Betsky. Packaging petroleum. Helen Jones -- From object to experience. Guy Julier -- Great mall of the people. Andrew Bolton -- Supermarket futures. Rachel Bowlby. Branding the individual. Jane Pavitt. Moving things. Celia Lury -- Thinking with things. Celia Lury -- Hello Kitty. Gareth Williams -- Brand not-so-new. Alison Clarke. . The Point of Purchase? Gareth Williams.