Sachgebiete

Beschreibung:

95 S. Mit zahlr. Abb. Gebundene Ausgabe mit Schutzumschlag.

Bemerkung:

Umschlag leicht berieben, sonst gutes Exemplar. - Designers are generally intuitive about language, although their training has made them well informed and articulate about the structure of visual forms. This book introduces basic linguistic theories which are appropriate to the visual domain of the designer. It explores the relationship between the strategies which speakers use to communicate effectively with each other and the visual counterparts which designers use in a similar pragmatic approach. It seeks to provide a better framework within which designers may use language in a more informed and creative way. In the absence of a traditional typographic discipline, which was based on a knowledge of the technological processes involved in printing words, spaces, sentences, etc, onto a page, a new discipline has to be found which will guide the presentation of legible words in the right 'visual tone' of voice. The successful transmission of the visible language requires a full understanding of the similarities and important differences between language when expressed in spoken, written or printed form. This book makes plain for designers the relevant theories which provide a basis for the typographic interpretation of language. A wide range of examples of source material illustrate these points.