Sachgebiete

Beschreibung:

176 S. Mit zahlr. auch farb. Abb. Originalleinen mit Schutzumschlag.

Bemerkung:

Umschlag berieben. Ecke bestossen, sonst gutes Exemplar. - Hochzeit der Pop-Art! - Posters, advertisements, trade marks and direct-mail pieces, film and television graphics, new packaging, new typefaces, and fresh ideas in letterheads - the best in international graphic design selected from over 6000 entries - fill the pages of this issue of Modern Publicity with an even more exciting collection than ever before. Thirty-five countries are represented, with the United States, Great Britain, Germany, Switzerland, Scandinavia, the Netherlands, and France contributing the greatest number of refreshing new ideas. Graphic design in Europe has been richly invigorated by the combination of forces in advertising brought about by the Common Market, and the result is evident in these pages. From this wealth of material, Felix Gluck has chosen 550 designs (100 of them are shown in color) and presents them here as an invaluable reference and source of inspiration for designers, students, art directors, and everyone interested in the progress of advertising design today. A comprehensive index supplies information about the artists, designers, photographers, and studios whose work is represented in the illustrations. The captions and the introduction appear in English, French and German and contain details of designers and art directors, printing processes, number of colours and the size of the design. The cover design is based on a series of labels with numerals designed for a mailing campaign for ICI foil stamping techniques by Crosby/Fletcher/Forbes.