Sachgebiete

Beschreibung:

144 S. Mit zahlr. auch farb. Abb. Originalbroschur.

Bemerkung:

Ein gutes und sauberes Exemplar. - Sport is a central part of contemporary life, and design, in turn, is central to the development of sport. Winning examines six key aspects of design for sports: technology and materials, graphics, advertising and branding, fashion, architecture and the impact of technology on the rules of sport. It shows how developments in design and materials have transformed sports equipment, from trainers and tennis rackets to Formula One cars, advancing human physical ability and making it possible for people to take greater risks. The designer's role is discussed in the context 'of product development and the styling of sports equipment. The close association between design and sport is revealed in an examination of the graphics of sports which have engendered some of the strongest contemporary visual languages, and in the influence of new materials and sportswear on street style and fashion. The rise of the sports personality to a cultural icon and the massive global marketing industry surrounding sport is explored. Introduced by Susan Andrew, with essays by Patrick Burgoyne, Dylan Jones, Martin Pawley, Richard Seymour, Richard Williams and Peter York, Winning: The Design of Sports is informative and thought-provoking. It will appeal to designers of all disciplines, architects, advertising professionals, and to anyone fascinated by the way in which sport pervades contemporary culture.